Shopify development on subscription.
Your backlog ships. Ongoing Shopify development for $1M–$10M stores, from $1,990/mo:
monthly subscription, async queue, no scoping calls.
File a card. We ship it.
Two tiers from $1,990/mo.
7-day money-back guarantee. Cancel anytime.
Not sure it's a fit? Send one task to support@storebolt.co for a straight yes or no, before you subscribe.
You hit the DIY ceiling. The alternatives all have a tax.
Your store outgrew themes and plugins. Now every custom requirement means a choice, and each option costs you something other than money:
Freelancers
procurement every time, scoping every time, quality you can't predict twice in a row.
Marketplaces
per-engagement pricing, no continuity, context rebuilt from zero on every task.
Agency retainers
$5–8k a month, an account manager between you and the work, and turnaround that drags.
A full-time hire
$80k+ and a six-month search for ~10–20 hours of work a month.
Storebolt sits between the marketplace and the agency: the continuity of a retainer, the price and zero procurement of on-demand.
What are the alternatives to hiring a full-time Shopify developer?
Storebolt is ongoing Shopify development on a monthly subscription. You file a card, we ship it, and the work stays in your store. One flat price from $1,990/mo, with no scoping calls and no per-project quotes. The usual alternatives each carry a tax: freelancers mean procurement and scoping every time, curated marketplaces price per engagement with no continuity, agency retainers add an account manager and turnaround that drags, and a full-time hire costs $80k+ for ~10–20 hours of work a month.
One queue for everything technical on your Shopify store.
Subscribe, get a private Trello board, file tasks as cards. We work the queue, ship to your theme, and keep working each card until you approve it.
TYPICAL CARDS
What does a typical card look like? Ten tasks you could file:
- 01Add a sticky add-to-cart bar to the product page.
- 02Build a metafield-driven size guide into the product template.
- 03Fix a discount code that won't apply at checkout.
- 04Diagnose and fix slow loading on collection pages.
- 05Migrate product reviews from one app to another: data, settings, storefront widgets.
- 06Wire back-in-stock events from the storefront to your email platform.
- 07Customize the order-confirmation email template.
- 08Set up an A/B test for a new product-page layout.
- 09Patch deprecated theme code after a Shopify API version bump.
- 10Wire a third-party loyalty app into the cart and account pages.
WE HANDLE
THEME
INCLUDES — Theme work: sections, customizations, layout changes
EXAMPLES — Custom Liquid, JavaScript, CSS, and theme extensions
FEATURES
INCLUDES — Feature builds: storefront and admin
EXAMPLES — At the theme and app-config layer
FIXES & PERF
INCLUDES — Bug fixes: storefront, checkout, and admin
EXAMPLES — Performance: page speed, asset loading, theme-code cleanup
INTEGRATIONS
INCLUDES — App integration and app migration: wiring apps in, swapping one for another
EXAMPLES — Webhook and API integration: e.g. back-in-stock and custom events wired from your storefront to Klaviyo and other tools you use
CHECKOUT & EMAIL
INCLUDES — Checkout customization within Shopify Plus and Shopify Functions
EXAMPLES — Shopify-side email templates: notifications, transactional emails
CRO & UPKEEP
INCLUDES — Conversion dev work: A/B test infrastructure, layout and copy changes for CRO
EXAMPLES — Routine maintenance: app updates, deprecation patches, version upgrades
| CATEGORY | INCLUDES | EXAMPLES |
|---|---|---|
| THEME | Theme work: sections, customizations, layout changes | Custom Liquid, JavaScript, CSS, and theme extensions |
| FEATURES | Feature builds: storefront and admin | At the theme and app-config layer |
| FIXES & PERF | Bug fixes: storefront, checkout, and admin | Performance: page speed, asset loading, theme-code cleanup |
| INTEGRATIONS | App integration and app migration: wiring apps in, swapping one for another | Webhook and API integration: e.g. back-in-stock and custom events wired from your storefront to Klaviyo and other tools you use |
| CHECKOUT & EMAIL | Checkout customization within Shopify Plus and Shopify Functions | Shopify-side email templates: notifications, transactional emails |
| CRO & UPKEEP | Conversion dev work: A/B test infrastructure, layout and copy changes for CRO | Routine maintenance: app updates, deprecation patches, version upgrades |
WE DON'T
DESIGN
EXCLUDES — Design creation: we build to a design you give us, we don't make the visual design itself. Storebolt is technical
EXAMPLES — Build to a reference, a Figma, “match our theme.” Not logo, brand, visual direction, illustration
STRATEGY
EXCLUDES — Business and product decisions: we don't choose what you build or which apps you buy. Technical judgment on a card you file comes in its triage note
EXAMPLES — “Should we move to Shopify Plus?” · “What apps should we use?”
MARKETING
EXCLUDES — Marketing
EXAMPLES — SEO, advertising, copywriting
PLATFORM MOVES
EXCLUDES — Migrations off Shopify
EXAMPLES — Magento, BigCommerce, WooCommerce, custom
PUBLIC APPS
EXCLUDES — Public Shopify App Store apps: single-merchant private apps only
EXAMPLES — –
INFRASTRUCTURE
EXCLUDES — Hosting and DNS
EXAMPLES — Beyond what Shopify's admin exposes
OFF-STORE
EXCLUDES — We build the Shopify side of your integrations, not your other accounts
EXAMPLES — We wire events, webhooks, and storefront forms that push to Klaviyo; we don't log into your Klaviyo, ERP, or marketplace to configure them
CALLS
EXCLUDES — Calls, meetings, screen-shares
EXAMPLES — –
| CATEGORY | EXCLUDES | EXAMPLES |
|---|---|---|
| DESIGN | Design creation: we build to a design you give us, we don't make the visual design itself. Storebolt is technical | Build to a reference, a Figma, “match our theme.” Not logo, brand, visual direction, illustration |
| STRATEGY | Business and product decisions: we don't choose what you build or which apps you buy. Technical judgment on a card you file comes in its triage note | “Should we move to Shopify Plus?” · “What apps should we use?” |
| MARKETING | Marketing | SEO, advertising, copywriting |
| PLATFORM MOVES | Migrations off Shopify | Magento, BigCommerce, WooCommerce, custom |
| PUBLIC APPS | Public Shopify App Store apps: single-merchant private apps only | – |
| INFRASTRUCTURE | Hosting and DNS | Beyond what Shopify's admin exposes |
| OFF-STORE | We build the Shopify side of your integrations, not your other accounts | We wire events, webhooks, and storefront forms that push to Klaviyo; we don't log into your Klaviyo, ERP, or marketplace to configure them |
| CALLS | Calls, meetings, screen-shares | – |
Not sure where your task falls? Write to support@storebolt.co and we'll give you a straight yes or no.
How it works
- 01
Subscribe.
Pick a tier and pay through Stripe. You get a private Trello board on signup.
- 02
File a card.
Title, URL, expected outcome, current behavior, priority. You set the priority; we don't reorder your queue.
- 03
We triage within 1 business day.
Every new card gets classified (in scope, out of scope, or handled by rule) with a comment on the card. If it's handled by rule, the comment states the rule we applied. If what you filed has a technical catch (it'll slow the page, bloat the theme, or there's a cleaner way to build it), you hear it in that note. We don't pick what you build or which apps you buy: that's your call.
- 04
We ship.
The card moves to In Progress, then In Review with a preview link or a diff. Typical card: ~3 business days on Basic, ~2 on Double-velocity.
- 05
You review.
Approve it, or send it back. Unlimited revisions within the card's original scope until you approve. Then the next card starts.
Everything happens on the Trello card. Business days are Monday–Friday, BST.
How we work in your store
Collaborator access, not your password. You add Storebolt as a Shopify collaborator. We revoke it at off-boarding when you leave.
You see it before it goes live. Every card ships to In Review with a preview link or a code diff. You approve, then it's live.
Risky changes happen on a draft theme. Larger work is built on a copy of your theme and shown on a preview URL before anything touches your live store.
Work we ship stays in your store. It's already in your theme: nothing to claw back if you cancel, and it stays even if you take the 7-day refund.
If something we shipped breaks because of our change, fixing it is on us. It's next up in your queue, and it doesn't cost you a card.
Two tiers. Public price. No scoping.
For comparison: an agency retainer runs $5–8k a month with an account manager between you and the work, and a full-time hire runs $80k+ a year. Both tiers cost less than either, with no account manager and no procurement.
You're not paying per fix. One price clears your backlog every month: no per-task scoping, no procurement, no quality lottery. You're paying to stop managing the fixing.
Basic
$1,990 /mo
- 1 active card at a time
- First response within 1 business day
- ~3 business days per typical card (5 business days max)
- Unlimited revisions within each card's original scope
7-day money-back guarantee. Cancel anytime.
Double-velocity
$3,500 /mo
- 2 active cards at a time
- First response within 1 business day
- ~2 business days per typical card (3 business days max)
- Unlimited revisions within each card's original scope
7-day money-back guarantee. Cancel anytime.
- CANCEL ANYTIME
- Through the Stripe portal. No annual contract, no setup fee.
- 7-DAY MONEY-BACK GUARANTEE
- Full refund if you email support@storebolt.co within the first 7 days and before your third card.
- PAUSE
- One calendar month at a time. The pause takes effect at your next billing cycle (no mid-month pro-rating) and billing resumes automatically after the month.
- SLA CREDIT
- Miss a max-delivery deadline and we credit 25% of your next month.
Who it's for. Who it isn't.
A FIT IF
- You run a $1M–$10M Shopify store and the DIY stack (themes, plugins, piecemeal freelance) has hit its ceiling.
- You're the ops manager who feels the pain and holds the budget, and you want ongoing technical support without managing a hire.
- Your real workload is ~10–20 hours of dev a month: too much to keep re-scoping with freelancers, not enough to justify a full-time developer.
- You can work async: file a card, we ship it, you review it on the board.
NOT A FIT IF
- You need same-day, emergency cover. Storebolt clears your backlog on a steady cadence; for live outages you'll want a freelancer or an in-house dev on call.
- You need design: logo, brand, visual direction. Storebolt is technical; design is a separate engagement you handle elsewhere.
- You're a solo shop under $1M. Storebolt is scoped and priced for mid-market stores in the $1M–$10M range.
- You want calls, Slack, or any channel outside the board. Storebolt is async-only. Trello card comments are the one channel.
Frequently asked questions
Do you do calls?
One, and it's optional. After you subscribe, you can book a single 30-minute onboarding walkthrough within your first 14 days: the board, the card template, how delivery and review work. That's the only call we do. No pre-sale calls, no scoping calls, and after onboarding everything runs through Trello card comments: no video calls, no Slack, no phone. If you need to talk work through live, we're not a fit. Async is part of the product, not a limitation: it's why the price holds.
How fast is turnaround?
First response within 1 business day on both tiers. Typical card ships in ~3 business days on Basic, ~2 on Double-velocity. Max is 5 business days on Basic, 3 on Double-velocity. Miss that and we credit 25% of your next month. Business days are Monday–Friday, BST.
What if I need it in the next four hours?
Storebolt is for ongoing Shopify support, not emergencies. If you need a fix in the next four hours, hire a freelancer.
What if something you shipped breaks?
If a change we shipped breaks because of our work, fixing it is on us: it's next up in your queue, and it doesn't cost you a card. Issues from your own later edits or a third-party app update are a normal card.
Do you handle peak season?
Peak fills the queue. File peak-critical work early and set its priority; we sequence to your priority, as always. The SLAs don't change for peak, and we're still not emergency cover.
How many revisions do I get?
Unlimited, within the card's original scope as filed. We keep working a card until you approve it. A request beyond the original scope is a new card in the queue.
Do small fixes use up my one card?
Genuinely small fixes (a CSS tweak, a copy change, a setting toggle) usually don't have to wait behind your active card. We slot them in where we can. It's discretionary, not a guarantee: anything that needs investigation or testing across templates is a normal card.
Can I cancel?
Anytime, through the Stripe portal. It takes effect at the end of your current billing period: no pro-rated mid-month refunds. Cards in progress finish out.
Can I pause instead?
Yes, one calendar month at a time. Email support@storebolt.co to request it and we schedule the pause for you. The pause takes effect at your next billing cycle (there's no mid-month pro-rating) and billing resumes automatically at the end of the pause month. You can re-pause for the next month if you need to.
What's the money-back guarantee?
Full refund if you ask within your first 7 days and before you file your third card. Email support@storebolt.co to request it. First billing period only. No questions, no exit interview.
Who does the work?
Storebolt. One team, one board. Every card is triaged, built, and reviewed before it ships to your store. You're not briefing a new freelancer each time or re-explaining your store: the same operation keeps your context across every card.
What if Double-velocity still isn't enough throughput?
Then you've outgrown a subscription. Double-velocity is the highest tier. If you consistently need more than two cards moving at once, hire a full-time developer.